Background Story

360 brand connection was founded in June 2008 by Pirmin Oklé and Andreas Breitfeld. Pirmin Oklé is the owner of 360 brand connection.

With its proximity to Zurich, 360 brand connection has become firmly established for journalists, bloggers and stylists all over Switzerland. It focuses primarily on sports, but also on the fashion and lifestyle sector. The firm has a strong connection with the B2C press and is a cherished counterpart for the B2B and special interest-press as well. Of course we are also excellently networked with online media and bloggers. 

As a start-up, 360 brand connection already had a number of renowned customers for whom a personal service, personal on-site support and practice-oriented Public Relations are crucial.


• 360 public relations, Munich, www.360-pr.de

• Factory Design Labs, Zurich, www.factorylabs.com

• Andreas Graber, Zurich, www.andreasgraber.com

• Marcel Rapold, Zurich, www.marcelrapold.com

• IAM, Munich, www.interior-architects-munich.com

• Biba Models, Zurich, www.bibamodels.ch

• Visual Emotion, Cham, www.visualemotion.ch


- Details lead to perfection – but perfection does not make a detail!

Anita Oklé
PR and Accounting
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- The quality of our vision and goals determines the quality of our future.

Pirmin Oklé
Owner and Consultant
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- The best ideas are born in a dialogue!

Jasmin Shirley
PR / Digital Marketing
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- Communication also means asking questions to understand the ,why’ and the ,where to’.

Anikó Holenstein
PR / Digital Marketing Romandie
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- Authenticity, quality und sustainability are timeless values – for a product, and all the more in a partnership.

Barbara Furrer
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Pirmin Oklé

After his studies in marketing communication at the University of Basel, owner and founder Pirmin Oklé worked at renowned enterprises like Olympus, Nike and Kjus. His last role before 360 brand connection was as a Marketing Director International at Kjus. Public Relations and placement of creative storylines – such are the passions of Pirmin Oklé.


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Whether a Fischer Sports langlauf-event with Dario Cologna, a SKINS yogasession with Bianca Sissing or a collection presentation at castle “Schauenstein” with celebrity chef Andreas Caminada: exceptional press events are our core strengths. Nonetheless the heart of 360 brand connection lies within the agency itself, in the showroom!

We are able to present the brands’ fashion, sport and other lifestyle-products differentiated and customized. The aesthetic ambiance is perfect for top-quality and high-class products.